Bonnnie Heneson Communications Transforming Ideas into Successful Results. An Integrated Approach.
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The process for creating an effective advertising campaign includes conducting market research, developing ad concepts and purchasing media space. BHC manages all aspects of advertising campaigns from beginning to end. Industry knowledge and key media relationships also help ensure the best rates and placements for our clients.
Employee Recruitment Campaign
   

Employee Recruitment Campaign
Client: Howard County General Hospital

New jobs and career advancement are life-changing events, so BHC developed Howard County General Hospital’s award-winning employee recruitment ads to speak to the audiences’ inner life clock — “When Life Calls For…HCGH is the place for you.”

   

Internal Advertising
Client: Bon Secours Health System

Internal advertising can be as critical as external. Bon Secours Health System employees are surveyed annually to monitor employee engagement and express feedback. To encourage employees to complete the survey, BHC created clever, eye-catching ads displayed on posters and table tents throughout Bon Secours hospitals.

Internal Advertising
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