Bonnie Heneson Communications Certified as MBE and DBE in Maryland

May 5, 2011

Contact:

Meagan Feeser
410-654-0000, ext. 4
meagan@bonnieheneson.com

OWINGS MILLS/ COLUMBIA, Md.—Bonnie Heneson Communications, a full-service marketing communications agency, has been certified as a Minority Business Enterprise (MBE/DBE) by the Maryland Department of Transportation.

To be certified as a MBE, more than 51 percent of the owners of the business must fall into one of the United States’ minority groups. Over half of those managing the regular business of the company must also be in a minority group.

Bonnie Heneson Communications has been MBE/DBE certified for public relations services, advertising services, marketing consulting services, graphic design services, website design to include social media integration, and special event planning and organization services.

“I am proud that we can participate in this very worthwhile program,” said Bonnie Heneson, president of Bonnie Heneson Communications. “Our agency has been recognized for developing creative marketing solutions for more than 20 years and we have had the pleasure of serving as a minority partner with many diverse businesses and organizations.”

To promote the opening of the Stanford Grill in Columbia, BHC developed an invitation for a VIP pre-opening reception, which we also helped execute. In addition, BHC coordinated an extensive and highly successful PR campaign and updated the existing website.

To ensure a brand is well-formulated and impactful, all marketing materials must generate the same look, feel and tone. To that end, BHC developed the Doctors Community Hospital (Lanham, Md.) patient handbook, which had to correspond with the DCH brand BHC crafted.

After strategizing on how best to further market services of the Baltimore-based Upside Down Organization, BHC developed a masthead, edited copy and utilized software to send out a timely and informative e-newsletter, resulting in increased interaction with customers who ordered products, registered for a hosted event or booked a speaker for their organization.