Bonnie Heneson Communications Gains Three Clients

Feb 10, 2012

Contact:

Andrew Aldrich

410-654-0000 x7

410-259-9695 (cell)

OWINGS MILLS/ COLUMBIA, Md.—Bonnie Heneson Communications (BHC), a full-service marketing communications firm, has been retained as the public relations and marketing firm for:

Carney, Kelehan, Bresler, Bennett and Scherr, LLP, a general law practice headquartered in Columbia, Md.
Columbia Foundation, a charitable organization supporting nonprofits in Howard County, Md.
The Maryland Therapy Network, which provides speech, occupational and physical therapy to children throughout Maryland

To promote the opening of the Stanford Grill in Columbia, BHC developed an invitation for a VIP pre-opening reception, which we also helped execute. In addition, BHC coordinated an extensive and highly successful PR campaign and updated the existing website.

To ensure a brand is well-formulated and impactful, all marketing materials must generate the same look, feel and tone. To that end, BHC developed the Doctors Community Hospital (Lanham, Md.) patient handbook, which had to correspond with the DCH brand BHC crafted.

After strategizing on how best to further market services of the Baltimore-based Upside Down Organization, BHC developed a masthead, edited copy and utilized software to send out a timely and informative e-newsletter, resulting in increased interaction with customers who ordered products, registered for a hosted event or booked a speaker for their organization.