Bonnie Heneson Communications Recognized for Health Care Marketing

May 11, 2012

Contact:

FOR IMMEDIATE RELEASE
May 9, 2012

Media contact:    Andrew Aldrich
        410-654-0000, ext. 7
        410-259-9695 (cell)
        andrew@bonnieheneson.com

Bonnie Heneson Communications (BHC), a full-service marketing communications firm, received three 2012 Aster Awards for the firm’s work on an ad campaign, gala invitation and website.

Aster Awards recognize health care marketing professionals for outstanding excellence in advertising. BHC received a silver Aster Award for a newspaper advertising campaign promoting Doctors Community Hospital’s Emergency Department and another silver Aster Award for a printed invitation to Doctors Community Hospital Foundation’s “An Evening in Tropical Paradise” gala. In addition, BHC received a bronze Aster Award for a website for Doctors Regional Cancer Center.

The Aster Awards program allows health care organizations and advertising agencies to compete against similarly sized competitors from across the nation and world every year. Competition criteria include creativity, layout and design, functionality, message effectiveness, production quality and overall appeal. The program is hosted by Creative Images Inc., an internationally recognized firm that has specialized in strategic health care marketing for more than 20 years.

To promote the opening of the Stanford Grill in Columbia, BHC developed an invitation for a VIP pre-opening reception, which we also helped execute. In addition, BHC coordinated an extensive and highly successful PR campaign and updated the existing website.

To ensure a brand is well-formulated and impactful, all marketing materials must generate the same look, feel and tone. To that end, BHC developed the Doctors Community Hospital (Lanham, Md.) patient handbook, which had to correspond with the DCH brand BHC crafted.

After strategizing on how best to further market services of the Baltimore-based Upside Down Organization, BHC developed a masthead, edited copy and utilized software to send out a timely and informative e-newsletter, resulting in increased interaction with customers who ordered products, registered for a hosted event or booked a speaker for their organization.