Caroline Hook Named Vice President of Bonnie Heneson Communications

OWINGS MILLS/ COLUMBIA, Md.—Bonnie Heneson Communications (BHC), a full-service marketing communications agency, named Caroline Hook vice president. In her new position, Hook will play a role in business operations, while continuing to provide direct client service, marketing, advertising and special event services.

Hook has nearly a decade of experience in the communications field. Before becoming vice president, she was director of event planning and senior account executive at BHC. In her role, Hook wrote and edited client publications, managed the agency’s art department and oversaw award-winning marketing campaigns, which she will continue to do as vice president.

Previously, she was communications coordinator at Oakcrest School in McLean, Va. She served as the liaison between the development and admissions offices, demonstrating her strong writing abilities. In addition to writing newsletters, support materials and text for the Web, Hook also assisted in special events and coordinated the school’s recruitment advertising campaign.

Hook is a member of the Maryland Society of Healthcare Strategy and Market Development as well as the Maryland chapter of the Public Relations Society of America. She graduated magna cum laude from Providence College with a Bachelor of Arts in communications. Hook lives in Ruxton, Md.