Howard County General Hospital Award-winning Care Advertising

In order to educate community residents about the impressive awards that Howard County General Hospital won and the excellent health care available within in the county, BHC developed a series of road sign ads that visually illustrated the proximity to top-quality health care services. These ads were published in the local print publications as well as adapted for kiosks that ran in The Mall in Columbia.

Tags:

Advertising, health care, print

To promote the opening of the Stanford Grill in Columbia, BHC developed an invitation for a VIP pre-opening reception, which we also helped execute. In addition, BHC coordinated an extensive and highly successful PR campaign and updated the existing website.

To ensure a brand is well-formulated and impactful, all marketing materials must generate the same look, feel and tone. To that end, BHC developed the Doctors Community Hospital (Lanham, Md.) patient handbook, which had to correspond with the DCH brand BHC crafted.

After strategizing on how best to further market services of the Baltimore-based Upside Down Organization, BHC developed a masthead, edited copy and utilized software to send out a timely and informative e-newsletter, resulting in increased interaction with customers who ordered products, registered for a hosted event or booked a speaker for their organization.