Howard County General Hospital Recruitment Advertising

In order to reach potential employees in specific fields, BHC developed a recruitment ad for Howard County General Hospital that related to the recruitment theme for the year. In addition to researching the appropriate advertising outlet, BHC worked with the director of Human Relations to ensure that the copy addresses key positions available and employee benefits. These ads ran in both print and online recruitment outlets.

Tags:

Advertising, health care, print

To promote the opening of the Stanford Grill in Columbia, BHC developed an invitation for a VIP pre-opening reception, which we also helped execute. In addition, BHC coordinated an extensive and highly successful PR campaign and updated the existing website.

To ensure a brand is well-formulated and impactful, all marketing materials must generate the same look, feel and tone. To that end, BHC developed the Doctors Community Hospital (Lanham, Md.) patient handbook, which had to correspond with the DCH brand BHC crafted.

After strategizing on how best to further market services of the Baltimore-based Upside Down Organization, BHC developed a masthead, edited copy and utilized software to send out a timely and informative e-newsletter, resulting in increased interaction with customers who ordered products, registered for a hosted event or booked a speaker for their organization.