Howard County General Hospital Spine Care Kiosk

In order to grab the attention of community residents and educate them about the comprehensive spine care services available at Howard County General Hospital, BHC developed a vibrant kiosk design that featured a compelling visual and copy that would be simple and direct enough to catch the attention of hurried shoppers at The Mall in Columbia.

Tags:

Advertising, health care, outdoor advertising

To promote the opening of the Stanford Grill in Columbia, BHC developed an invitation for a VIP pre-opening reception, which we also helped execute. In addition, BHC coordinated an extensive and highly successful PR campaign and updated the existing website.

To ensure a brand is well-formulated and impactful, all marketing materials must generate the same look, feel and tone. To that end, BHC developed the Doctors Community Hospital (Lanham, Md.) patient handbook, which had to correspond with the DCH brand BHC crafted.

After strategizing on how best to further market services of the Baltimore-based Upside Down Organization, BHC developed a masthead, edited copy and utilized software to send out a timely and informative e-newsletter, resulting in increased interaction with customers who ordered products, registered for a hosted event or booked a speaker for their organization.