Joslin Diabetes Center Print Advertising
To help target the largest demographic of the patient population for the Joslin Diabetes Center affiliate at Doctors Community Hospital, BHC developed advertising that pulled on the center’s success rate. Featuring the stories and praise from real patients, these ads—part of an award-winning marketing campaign to increase the center’s patient volume—were published in select local print publications. These ads were also adapted for physician-only audiences to encourage referrals to the center.
