Metropolitan Medical Specialists Physician Practice Advertising
In order to increase Metropolitan Medical Specialists patient volume, BHC developed two different ads to highlight aspects of this internal medicine, geriatric and family medicine practice. One ad featured two of the female physicians in the practice to highlight the well-women care provided by the group; this ad was run in select local print publications as well as print outlets targeted directly to women in the practice’s service area. The second ad featured a photo of the entire practice and highlighted the ease with which patients are seen as well as the wide array of services provided; this ad also ran in select local print publications.
