The Sleep Center at Doctors Community Hospital Advertorial
Often hospitals want the opportunity to educate patients about the services provided by a particular department. Advertorials provide a unique opportunity to present potential patients with information that could be part of an editorial, however it gives them control over the wording and visuals that are key to the presentation. In order to support The Sleep Center at Doctors Community Hospital’s drowsy driver awareness initiative, BHC developed an advertorial that ran in Good Housekeeping and Redbook that was both informative and visually striking.
