Spine Team Maryland Billboard

As part of the marketing effort to launch Spine Team Maryland at Doctors Community Hospital, BHC developed an eye-catching design that featured the tagline “The Pain Stops Here.” This award-winning design was adapted to work in print advertising that was geared both to patients and to physician referral sources as well as a billboard.

Tags:

Advertising, health care, outdoor advertising

To promote the opening of the Stanford Grill in Columbia, BHC developed an invitation for a VIP pre-opening reception, which we also helped execute. In addition, BHC coordinated an extensive and highly successful PR campaign and updated the existing website.

To ensure a brand is well-formulated and impactful, all marketing materials must generate the same look, feel and tone. To that end, BHC developed the Doctors Community Hospital (Lanham, Md.) patient handbook, which had to correspond with the DCH brand BHC crafted.

After strategizing on how best to further market services of the Baltimore-based Upside Down Organization, BHC developed a masthead, edited copy and utilized software to send out a timely and informative e-newsletter, resulting in increased interaction with customers who ordered products, registered for a hosted event or booked a speaker for their organization.