appeals
Claudia Mayer Cancer Resource Center Appeal Letter
BHC wrote the end-of-year appeal letter for the Claudia Mayer Cancer Resource Center, utilizing compelling copy and a patient story to convey the center’s message. In addition, BHC designed the letter to incorporate Claudia Mayer’s favorite color, lavender, into the theme.
Har Sinai Deferred Giving Card
To inspire congregants to participate in deferred giving at Har Sinai Congregation, BHC developed the “L’Dor V’Dor” logo and theme and generated the copy for the appeal mailer.
Children’s Guild Appeal Letter
BHC worked with The Children’s Guild to introduce potential donors to some Guild children and inspire them with their success stories. The letter provided a call to action, encouraging readers to contribute to the school.
Hannah More School Appeal Letter
To help educate and inspire potential donors, BHC worked with the development director for Hannah More School to identify specific aspects of the school to feature in a series of appeal letters. Each letter, which featured onsite photography and was consistent with Hannah More’s pre-established brand, highlighted how a particular student achieved personal success through a program or service offered at the school. While illustrating the importance of the education Hannah More provides, these letters provided a call to action, encouraging readers to contribute to the school. The packet also included a contribution envelope that increased the ease with which readers could donate.
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