Children’s Guild “Transformation” Newsletter

BHC works with The Children’s Guild to develop their newsletter, which is distributed to parents, staff and administration, donors, and referral sources three times a year as well as posted online. Utilizing onsite photography that BHC coordinates, the newsletter is filled with information about events, programs and relevant information for all target audiences. By sharing key selling points of the organization and using personal connections to feature stories whenever possible, this newsletter is a powerful fundraising and marketing piece for The Children’s Guild.

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Collateral and Graphic Arts, education, newsletters

To promote the opening of the Stanford Grill in Columbia, BHC developed an invitation for a VIP pre-opening reception, which we also helped execute. In addition, BHC coordinated an extensive and highly successful PR campaign and updated the existing website.

To ensure a brand is well-formulated and impactful, all marketing materials must generate the same look, feel and tone. To that end, BHC developed the Doctors Community Hospital (Lanham, Md.) patient handbook, which had to correspond with the DCH brand BHC crafted.

After strategizing on how best to further market services of the Baltimore-based Upside Down Organization, BHC developed a masthead, edited copy and utilized software to send out a timely and informative e-newsletter, resulting in increased interaction with customers who ordered products, registered for a hosted event or booked a speaker for their organization.