Doctors Community Hospital “Hospital Happenings” Newsletter

Targeting its internal audience, Doctors Community Hospital enlisted BHC to help develop its monthly staff newsletter. In addition to editing content, BHC uses its knowledge of the inner workings of the hospital to ensure that information is accurate and includes any relevant graphic elements that the agency has created for various service lines and initiatives.

Tags:

Collateral and Graphic Arts, health care, newsletters

To promote the opening of the Stanford Grill in Columbia, BHC developed an invitation for a VIP pre-opening reception, which we also helped execute. In addition, BHC coordinated an extensive and highly successful PR campaign and updated the existing website.

To ensure a brand is well-formulated and impactful, all marketing materials must generate the same look, feel and tone. To that end, BHC developed the Doctors Community Hospital (Lanham, Md.) patient handbook, which had to correspond with the DCH brand BHC crafted.

After strategizing on how best to further market services of the Baltimore-based Upside Down Organization, BHC developed a masthead, edited copy and utilized software to send out a timely and informative e-newsletter, resulting in increased interaction with customers who ordered products, registered for a hosted event or booked a speaker for their organization.