Howard County General Hospital “Wellness Matters” Newsletter

BHC works with Howard County General Hospital and the Howard Hospital Foundation to develop their quarterly newsletter, which is distributed to families in Howard and surrounding counties. Utilizing onsite photography that BHC coordinates, the newsletter is filled with feature articles that educate the public on relevant health topics while promoting hospital physicians, service lines and/or technology. The newsletter further serves as a marketing tool by providing information about events and programs.

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Collateral and Graphic Arts, health care, newsletters

To promote the opening of the Stanford Grill in Columbia, BHC developed an invitation for a VIP pre-opening reception, which we also helped execute. In addition, BHC coordinated an extensive and highly successful PR campaign and updated the existing website.

To ensure a brand is well-formulated and impactful, all marketing materials must generate the same look, feel and tone. To that end, BHC developed the Doctors Community Hospital (Lanham, Md.) patient handbook, which had to correspond with the DCH brand BHC crafted.

After strategizing on how best to further market services of the Baltimore-based Upside Down Organization, BHC developed a masthead, edited copy and utilized software to send out a timely and informative e-newsletter, resulting in increased interaction with customers who ordered products, registered for a hosted event or booked a speaker for their organization.