Collateral and Graphic Arts
Working with Doctors Community Hospital, BHC developed the branding and collateral for the new Sleep Center, including referral pads, appointment cards, business cards, and more. The referral pad also provided patients with a self-administered sleep quiz and patient testimonial to highlight warning signs of an all-too-often overlooked medical condition.
As part of the kick-off for Doctors Community Hospital’s green initiative, BHC developed an informational flier to educate hospital employees about upcoming farmer’s markets that would be held on the hospital campus. In addition to being visually compelling and containing the necessary information about the event, BHC also developed a specific “Go Green” logo featured at the bottom of the flier that would serve to set off activities and materials related to this green initiative.
To assist inpatients at Doctors Community Hospital, BHC utilized the brand it established for Doctors Community Hospital in order to develop a comprehensive, easy-to-read patient handbook that outlines, in color-coded sections, all the information that patients would need and want during their hospital stay. This handbook was also adapted into Spanish to reflect the significant Spanish-speaking patient population.
Coordinating with the branded look of The Children’s Guild that was established in the annual report that BHC developed for the organization, this guide serves to educate referral sources about the programs and services offered at the Baltimore campus of The Children’s Guild as well as the school’s success in helping students with special needs.
For the opening of Spine Team Maryland at Doctors Community Hospital, BHC worked with the existing logo to develop brand-consistent collateral, including a pocket folder, prescription pad, pens, massagers, magnets, appointment cards, business cards and more.
To ensure that patients admitted to Howard County General Hospital received all the necessary information about admission and discharge, BHC developed a comprehensive packet that incorporated relevant information and paperwork.
Twice a year, BHC develops a comprehensive newsletter for the Sisters of Bon Secours. This newsletter features the current activities and initiatives of the sisters, Bon Secours Health System, and related ministries that are a part of the Sisters of Bon Secours. Using compelling visuals and artfully written stories, BHC develops this marketing tool to help the Sisters of Bon Secours inform constituents and potential members about the Congregation.
Taking a complicated medical condition and visually translating it for the patient population is a task that BHC routinely faces. This deep vein thrombosis brochure for Doctors Community Hospital is one such example. The brochure’s look, which is consistent with the hospital’s brand that BHC developed, was also used to develop bulletin boards on the same health topic that were printed and displayed throughout the hospital to educate patients and visitors.
To help educate Doctors Community Hospital employees about National Patient Safety Goals from The Joint Commission and to create excitement about the hospital’s “Focus on Patient Safety” campaign, BHC created an award-winning internal communications campaign that featured a football look and feel. Checklists, schedules, signage, forms and information packets all adhered to the theme.
Targeting potential employees, BHC works with the Human Resources Department of Howard County General Hospital to develop an annual theme to recruitment efforts. BHC translates the tagline theme graphically, incorporating it into informational brochures as well as print and web advertising.