education

The theme for The Children’s Guild annual Cabaret for Kids event is dictated by the honoree for that year’s event. The 2011 Cabaret for Kids honorees wanted to highlight faith, family, community and philanthropy—important aspects of their lives. In addition to incorporating these values, BHC also wanted to highlight another key element: that the couple was celebrating their 50^th wedding anniversary. The look was translated onto all event-related collateral including a save the date card, invitation, ad book, sponsorship packet, auction forms, and web graphics. BHC also provided PR services to help raise awareness and boost ticket sales.

BHC works with The Children’s Guild to develop their newsletter, which is distributed to parents, staff and administration, donors, and referral sources three times a year as well as posted online. Utilizing onsite photography that BHC coordinates, the newsletter is filled with information about events, programs and relevant information for all target audiences. By sharing key selling points of the organization and using personal connections to feature stories whenever possible, this newsletter is a powerful fundraising and marketing piece for The Children’s Guild.

To help raise awareness and promote discussion about The Children’s Guild’s Viva Italia: Concourse d’Elegance, an Italian car show, BHC created and maintained a Twitter account, keeping followers abreast of all event info.

When the Hannah More School was ready to go social, BHC introduced them to Facebook, creating their Facebook Page and keeping it current with school events, news, and relevant information from the web.