email marketing
Colliers International Baltimore Grand Opening Reception Evite
BHC developed an electronic invitation to invite local VIPs, key clients and local business contacts, and staff to celebrate the ribbon-cutting ceremony for the new Baltimore office of Colliers International in Columbia, Md. In addition to developing the invitation design that was in keeping with Colliers International branding guidelines, BHC coordinated all the event details from selecting and working with a caterer to garnering media coverage to booking live entertainment and hiring a photographer.
Stanford Grill Pre-Opening Reception Evite
To launch the opening of Stanford Grill, a restaurant in Columbia, Md., BHC used the company’s existing logo and facility colors to create both an invitation and e-invitation, inviting local VIPs and important business contacts to a pre-opening reception. In addition to utilizing BHC’s in-house graphic design department, Stanford Grill also hired BHC to develop the guest list, hire a photographer, amend their existing website, and garner PR coverage. Following the 35 media clips BHC attained for Stanford Grill, the restaurant now routinely has hour-long waits for lunch and dinner.
Howard County General Hospital HR E-Card
To help reach potential employees, BHC developed an e-card that related to the recruitment theme for the year. In addition to researching and coordinating the purchase of mailing lists, BHC works with the director of Human Relations to ensure that the copy addresses key positions available and employee benefits.
UDO Brain E-Updates E-newsletter
After strategizing on how best to further market services of the Baltimore-based Upside Down Organization, BHC developed a masthead, edited copy and utilized software to send out a timely and informative e-newsletter, resulting in increased interaction with customers who ordered products, registered for a hosted event or booked a speaker for their organization.
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