Fundraising and Development
This annual report for The Children's Guild pulled inspiration from iconic Hollywood films to illustrate the dramatic stories of success and achievement for the year. Repurposing familiar movie titles and themes helped engage readers, making this a compelling piece that garnered a 2011 gold MarCom Award.
BHC wrote the end-of-year appeal letter for the Claudia Mayer Cancer Resource Center, utilizing compelling copy and a patient story to convey the center’s message. In addition, BHC designed the letter to incorporate Claudia Mayer’s favorite color, lavender, into the theme.
To inspire congregants to participate in deferred giving at Har Sinai Congregation, BHC developed the “L’Dor V’Dor” logo and theme and generated the copy for the appeal mailer.
BHC worked with The Children’s Guild to introduce potential donors to some Guild children and inspire them with their success stories. The letter provided a call to action, encouraging readers to contribute to the school.
Working with United Cerebral Palsy (UCP) of Central Maryland, BHC developed an annual report that matches the UCP brand, but seamlessly weaves together key reporting information with colorful graphic and photos to make a compelling fundraising piece.
Working with the Public Relations Department of Bon Secours Health Systems, BHC developed an annual report that reflects not only the central theme for the year in review, but also key information for all constituents. This piece successfully stays true to BSHSI’s branding, while conveying information in an accessible manner.
This award-winning annual report for The Children's Guild not only features hand illustrations throughout, but also seamlessly weaves together key reporting information and emotionally compelling success stories to make this a powerful marketing tool.
Nothing encourages existing donors to continue giving and inspire potential donors to start like seeing the rewards of the time, money and effort that past donors have given. That logic is the basis for Howard Hospital Foundation’s Development News, which BHC designed. This newsletter, which is also adapted to send to existing and potential donors as well as key local contacts via email, features stories and photos that speak to the good work done by the foundation and the hospital as well as opportunities to support these efforts.
To help educate and inspire potential donors, BHC worked with the development director for Hannah More School to identify specific aspects of the school to feature in a series of appeal letters. Each letter, which featured onsite photography and was consistent with Hannah More’s pre-established brand, highlighted how a particular student achieved personal success through a program or service offered at the school. While illustrating the importance of the education Hannah More provides, these letters provided a call to action, encouraging readers to contribute to the school. The packet also included a contribution envelope that increased the ease with which readers could donate.