Bon Secours Health System 2009 Annual Report 

Working with the Public Relations Department of Bon Secours Health Systems, BHC developed an annual report that reflects not only the central theme for the year in review, but also key information for all constituents. This piece successfully stays true to BSHSI’s branding, while conveying information in an accessible manner.

Tags:

Fundraising and Development, annual reports, health care, religion

To promote the opening of the Stanford Grill in Columbia, BHC developed an invitation for a VIP pre-opening reception, which we also helped execute. In addition, BHC coordinated an extensive and highly successful PR campaign and updated the existing website.

To ensure a brand is well-formulated and impactful, all marketing materials must generate the same look, feel and tone. To that end, BHC developed the Doctors Community Hospital (Lanham, Md.) patient handbook, which had to correspond with the DCH brand BHC crafted.

After strategizing on how best to further market services of the Baltimore-based Upside Down Organization, BHC developed a masthead, edited copy and utilized software to send out a timely and informative e-newsletter, resulting in increased interaction with customers who ordered products, registered for a hosted event or booked a speaker for their organization.