The Children's Guild 2010-2011 Annual Report

This annual report for The Children's Guild pulled inspiration from iconic Hollywood films to illustrate the dramatic stories of success and achievement for the year. Repurposing familiar movie titles and themes helped engage readers, making this a compelling piece that garnered a 2011 gold MarCom Award.

Tags:

Fundraising and Development, annual reports, education

To promote the opening of the Stanford Grill in Columbia, BHC developed an invitation for a VIP pre-opening reception, which we also helped execute. In addition, BHC coordinated an extensive and highly successful PR campaign and updated the existing website.

To ensure a brand is well-formulated and impactful, all marketing materials must generate the same look, feel and tone. To that end, BHC developed the Doctors Community Hospital (Lanham, Md.) patient handbook, which had to correspond with the DCH brand BHC crafted.

After strategizing on how best to further market services of the Baltimore-based Upside Down Organization, BHC developed a masthead, edited copy and utilized software to send out a timely and informative e-newsletter, resulting in increased interaction with customers who ordered products, registered for a hosted event or booked a speaker for their organization.