Hannah More School Appeal Letter
To help educate and inspire potential donors, BHC worked with the development director for Hannah More School to identify specific aspects of the school to feature in a series of appeal letters. Each letter, which featured onsite photography and was consistent with Hannah More’s pre-established brand, highlighted how a particular student achieved personal success through a program or service offered at the school. While illustrating the importance of the education Hannah More provides, these letters provided a call to action, encouraging readers to contribute to the school. The packet also included a contribution envelope that increased the ease with which readers could donate.
