Howard Hospital Foundation Development News

Nothing encourages existing donors to continue giving and inspire potential donors to start like seeing the rewards of the time, money and effort that past donors have given. That logic is the basis for Howard Hospital Foundation’s Development News, which BHC designed. This newsletter, which is also adapted to send to existing and potential donors as well as key local contacts via email, features stories and photos that speak to the good work done by the foundation and the hospital as well as opportunities to support these efforts.

Tags:

Fundraising and Development, newsletters, non-profit

To promote the opening of the Stanford Grill in Columbia, BHC developed an invitation for a VIP pre-opening reception, which we also helped execute. In addition, BHC coordinated an extensive and highly successful PR campaign and updated the existing website.

To ensure a brand is well-formulated and impactful, all marketing materials must generate the same look, feel and tone. To that end, BHC developed the Doctors Community Hospital (Lanham, Md.) patient handbook, which had to correspond with the DCH brand BHC crafted.

After strategizing on how best to further market services of the Baltimore-based Upside Down Organization, BHC developed a masthead, edited copy and utilized software to send out a timely and informative e-newsletter, resulting in increased interaction with customers who ordered products, registered for a hosted event or booked a speaker for their organization.