Marketing

BHC developed an electronic invitation to invite local VIPs, key clients and local business contacts, and staff to celebrate the ribbon-cutting ceremony for the new Baltimore office of Colliers International in Columbia, Md. In addition to developing the invitation design that was in keeping with Colliers International branding guidelines, BHC coordinated all the event details from selecting and working with a caterer to garnering media coverage to booking live entertainment and hiring a photographer.

To promote ongoing support offered through the Joslin Diabetes Center affiliate at Doctors Community Hospital, BHC developed a direct mail card that not only visually represented the array of ages and demographics of the center’s patient population, but also highlighted upcoming dates and key information that potential attendees would need.

BHC created a full-scale branding identity package for Diagnostic Imaging in Lanham, Md. This logo was then utilized to brand all practice collateral—business cards, letterhead and envelopes, informational brochures, forms, referral pads, and practice pocket folder.

To launch the opening of Stanford Grill, a restaurant in Columbia, Md., BHC used the company’s existing logo and facility colors to create both an invitation and e-invitation, inviting local VIPs and important business contacts to a pre-opening reception. In addition to utilizing BHC’s in-house graphic design department, Stanford Grill also hired BHC to develop the guest list, hire a photographer, amend their existing website, and garner PR coverage. Following the 35 media clips BHC attained for Stanford Grill, the restaurant now routinely has hour-long waits for lunch and dinner.