The Center for Breast Imaging at Doctors Community Hospital Logo

Working with Doctors Community Hospital’s pre-established logo for women’s health services that featured the busts for four diverse women, BHC updated and adjusted it to specifically set off the breast imaging department. This logo was then utilized to brand all print materials, advertising, practice collateral and signage for the center.

Tags:

Marketing, health care, logo branding

To promote the opening of the Stanford Grill in Columbia, BHC developed an invitation for a VIP pre-opening reception, which we also helped execute. In addition, BHC coordinated an extensive and highly successful PR campaign and updated the existing website.

To ensure a brand is well-formulated and impactful, all marketing materials must generate the same look, feel and tone. To that end, BHC developed the Doctors Community Hospital (Lanham, Md.) patient handbook, which had to correspond with the DCH brand BHC crafted.

After strategizing on how best to further market services of the Baltimore-based Upside Down Organization, BHC developed a masthead, edited copy and utilized software to send out a timely and informative e-newsletter, resulting in increased interaction with customers who ordered products, registered for a hosted event or booked a speaker for their organization.