Stanford Grill Pre-Opening Reception Evite

To launch the opening of Stanford Grill, a restaurant in Columbia, Md., BHC used the company’s existing logo and facility colors to create both an invitation and e-invitation, inviting local VIPs and important business contacts to a pre-opening reception. In addition to utilizing BHC’s in-house graphic design department, Stanford Grill also hired BHC to develop the guest list, hire a photographer, amend their existing website, and garner PR coverage. Following the 35 media clips BHC attained for Stanford Grill, the restaurant now routinely has hour-long waits for lunch and dinner.

Tags:

Marketing, email marketing

To promote the opening of the Stanford Grill in Columbia, BHC developed an invitation for a VIP pre-opening reception, which we also helped execute. In addition, BHC coordinated an extensive and highly successful PR campaign and updated the existing website.

To ensure a brand is well-formulated and impactful, all marketing materials must generate the same look, feel and tone. To that end, BHC developed the Doctors Community Hospital (Lanham, Md.) patient handbook, which had to correspond with the DCH brand BHC crafted.

After strategizing on how best to further market services of the Baltimore-based Upside Down Organization, BHC developed a masthead, edited copy and utilized software to send out a timely and informative e-newsletter, resulting in increased interaction with customers who ordered products, registered for a hosted event or booked a speaker for their organization.