outdoor advertising
Howard County General Hospital Spine Care Kiosk
In order to grab the attention of community residents and educate them about the comprehensive spine care services available at Howard County General Hospital, BHC developed a vibrant kiosk design that featured a compelling visual and copy that would be simple and direct enough to catch the attention of hurried shoppers at The Mall in Columbia.
Spine Team Maryland Billboard
As part of the marketing effort to launch Spine Team Maryland at Doctors Community Hospital, BHC developed an eye-catching design that featured the tagline “The Pain Stops Here.” This award-winning design was adapted to work in print advertising that was geared both to patients and to physician referral sources as well as a billboard.
Howard County General Hospital Physician Referral Bus Tail
As part of a multi-prong approach to educate community residents about the Howard County General Hospital physician referral service as well as physicians on staff who were accepting new patients, BHC developed an ad with a compelling graphic and straightforward tagline. This ad was adapted to run in local print publications, on kiosks in The Mall in Columbia, and on bus tails throughout the county.
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