Special Event Planning
BHC developed a new look for The Arc of Northern Chesapeake’s annual fundraising event, After dArc gala. This look was utilized throughout all the event-related print materials including a sponsorship package, invitation and the event program.
BHC developed a look for the 2011 golf classic that was incorporated in all event-related collateral including sponsorship packages, sponsor appeal letters and signage.
BHC developed a look for the Laurel Regional Hospital Foundation’s wine tasting & art sale event. This look was utilized throughout all the event-related print materials including electronic invitations, signage and the event program.
To thank their physicians for all they do, Doctors Community Hospital holds an annual Doctors Day event. After DCH selected the theme for the event, BHC strategized and developed an overall look that showcased Maryland agriculture and DCH’s green initiatives, while highlighting the key points about this event for physicians.
Making an immediate connection with the featured guest of the 2011 Leadership Howard County Big Event, Jane Pauley, BHC developed collateral that drew on television media and Jane Pauley’s experience with NBC. This look was utilized on all event materials including a direct mail card, program book and print advertising.
The theme for The Children’s Guild annual Cabaret for Kids event is dictated by the honoree for that year’s event. The 2011 Cabaret for Kids honorees wanted to highlight faith, family, community and philanthropy—important aspects of their lives. In addition to incorporating these values, BHC also wanted to highlight another key element: that the couple was celebrating their 50th wedding anniversary. The look was translated onto all event-related collateral including a save the date card, invitation, ad book, sponsorship packet, auction forms, and web graphics. BHC also provided PR services to help raise awareness and boost ticket sales.
BHC developed an electronic invitation to invite local VIPs, key clients and local business contacts, and staff to celebrate the ribbon-cutting ceremony for the new Baltimore office of Colliers International in Columbia, Md. In addition to developing the invitation design that was in keeping with Colliers International branding guidelines, BHC coordinated all the event details from selecting and working with a caterer to garnering media coverage to booking live entertainment and hiring a photographer.
To promote the new Howard County New Year’s Eve event, Midnight at 7 at the Symphony of Lights, BHC developed a design concept, advertising and PR campaign. This look was utilized on fliers, direct mail, bus tails, advertisements, tickets and more. The result was an attendance of more than 3,500 people—more than tripling the Foundation’s goal of 1,000 attendees.
BHC has a long history in coordinating this annual, black-tie, fundraising gala for Laurel Regional Hospital. Every year, BHC works with the development director and the gala committee to develop a theme that will translate through the print collateral, food selection and entertainment for the evening. For the 2011 gala, BHC developed a logo that reflected the Italian theme for the gala that served as inspiration for the invitation, sponsorship package, ad book, silent auction book, gala newsletter, raffle tickets and signage.
BHC recreated the look of all the event materials for Doctors Community Hospital’s annual women’s health conference 2010 to reflect the branding of the new Center for Breast Imaging, adjusting the colors and graphics for the registration packet, advertising, web banners and program guide.
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