Doctors Community Hospital 2011 Doctors Day Poster

To thank their physicians for all they do, Doctors Community Hospital holds an annual Doctors Day event. After DCH selected the theme for the event, BHC strategized and developed an overall look that showcased Maryland agriculture and DCH’s green initiatives, while highlighting the key points about this event for physicians.

Tags:

Special Event Planning, health care, internal events

To promote the opening of the Stanford Grill in Columbia, BHC developed an invitation for a VIP pre-opening reception, which we also helped execute. In addition, BHC coordinated an extensive and highly successful PR campaign and updated the existing website.

To ensure a brand is well-formulated and impactful, all marketing materials must generate the same look, feel and tone. To that end, BHC developed the Doctors Community Hospital (Lanham, Md.) patient handbook, which had to correspond with the DCH brand BHC crafted.

After strategizing on how best to further market services of the Baltimore-based Upside Down Organization, BHC developed a masthead, edited copy and utilized software to send out a timely and informative e-newsletter, resulting in increased interaction with customers who ordered products, registered for a hosted event or booked a speaker for their organization.