Howard Hospital Foundation's Symphony of Lights Midnight at 7 Flier

To promote the new Howard County New Year’s Eve event, Midnight at 7 at the Symphony of Lights, BHC developed a design concept, advertising and PR campaign. This look was utilized on fliers, direct mail, bus tails, advertisements, tickets and more. The result was an attendance of more than 3,500 people—more than tripling the Foundation’s goal of 1,000 attendees.

Tags:

Special Event Planning, community, non-profit

To promote the opening of the Stanford Grill in Columbia, BHC developed an invitation for a VIP pre-opening reception, which we also helped execute. In addition, BHC coordinated an extensive and highly successful PR campaign and updated the existing website.

To ensure a brand is well-formulated and impactful, all marketing materials must generate the same look, feel and tone. To that end, BHC developed the Doctors Community Hospital (Lanham, Md.) patient handbook, which had to correspond with the DCH brand BHC crafted.

After strategizing on how best to further market services of the Baltimore-based Upside Down Organization, BHC developed a masthead, edited copy and utilized software to send out a timely and informative e-newsletter, resulting in increased interaction with customers who ordered products, registered for a hosted event or booked a speaker for their organization.