Leadership Howard County 2011 The Big Event Invite

Making an immediate connection with the featured guest of the 2011 Leadership Howard County Big Event, Jane Pauley, BHC developed collateral that drew on television media and Jane Pauley’s experience with NBC. This look was utilized on all event materials including a direct mail card, program book and print advertising.

Tags:

Special Event Planning, community, non-profit

To promote the opening of the Stanford Grill in Columbia, BHC developed an invitation for a VIP pre-opening reception, which we also helped execute. In addition, BHC coordinated an extensive and highly successful PR campaign and updated the existing website.

To ensure a brand is well-formulated and impactful, all marketing materials must generate the same look, feel and tone. To that end, BHC developed the Doctors Community Hospital (Lanham, Md.) patient handbook, which had to correspond with the DCH brand BHC crafted.

After strategizing on how best to further market services of the Baltimore-based Upside Down Organization, BHC developed a masthead, edited copy and utilized software to send out a timely and informative e-newsletter, resulting in increased interaction with customers who ordered products, registered for a hosted event or booked a speaker for their organization.