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Bonnie Heneson
President
bonnieh@bonnieheneson.com
Bonnie Heneson is president of Bonnie Heneson Communications (BHC), leading the team with more than 30 years experience in marketing communications, public relations and advertising. She has been a communications consultant and expert to organizations along the Baltimore-Washington corridor, nationally and internationally, in a range of industries including health care (health systems, hospitals, nursing homes and physician practices), religious, education, nonprofit, real estate and service industries (insurance, accounting, legal), among others.
She formed BHC in August 1990 and continues to manage the firm’s staff, cultivate new business for the agency and direct all account services.
Prior to opening BHC, Bonnie was vice president of Philip Willen Associates, a full-service advertising and public relations firm. She managed a staff of 18 and coordinated the public relations/advertising function for major health care and non-profit organizations.
Bonnie is known throughout the Baltimore metropolitan area for her long history of community involvement. Recognized as both a civic leader and entrepreneur, Bonnie has served as president of the Reisterstown-Owings Mills-Glyndon Chamber of Commerce, and was named three times to Maryland's Top 100 Women and was inducted into its Circle of Excellence. Bonnie earned a Bachelor of Arts in psychology from Goucher College in Towson, Md.
AREAS OF EXPERTISE:
- Developing and implementing marketing communications plans and budgets based on an organization's strategic plans
- Writing publications/newsletters, brochures, annual reports, press releases, feature stories, direct mail pieces, print ads, radio/TV spots, slide shows and videos
- Press relations to include print, radio, television and Internet
- Advertising planning and media buying
- Special event and seminar coordination
- Creating and implementing fundraising/development strategies
- In-depth knowledge of the health care industry
- Able to work effectively with CEOs, boards of trustees, vice presidents of marketing, medical staffs, auxiliaries, management and employees in institutions
HONORS AND AWARDS
- Industry Leader Award for Communications – 2006, YWCA of Central Maryland
- Maryland’s Top 100 Women/Inducted into Circle of Excellence – 2004, Daily Record
- Maryland’s Top 100 Women – 2001, Daily Record
- Twenty-fifth largest women-owned business in Baltimore – 1999, Baltimore Business Journal
- Twelfth fastest growing women’s business in Baltimore – 1998, Baltimore Business Journal
- Maryland's Top 100 Women – 1997, Daily Record
- Nominee – Entrepreneur of the Year – 1996, Avon
- Nominee – Community Service Award, Small Service Business Division – 1996, Baltimore County Economic Development Commission
- Entrepreneur of the Year – 1994, Reisterstown-Owings Mills-Glyndon Chamber of Commerce
- Volunteer of the Year – 1992, National Multiple Sclerosis Society, Maryland Chapter
- Nominee – Community Service Award, Small Service Business Division – 1992, Baltimore County Economic Development Commission
- Businesswoman of the Year – 1991, National Association of Women Business Owners, Baltimore Regional Chapter
- Businessperson of the Week – 1991, National Association of Women Business Owners, Baltimore Business Journal
CURRENT BOARD MEMBERSHIPS
- The Children’s Guild
Board Member, 2001 – present
- Network 2000
Vice President, 2006 – present
Public Relations and Organization Partnership Chair, 2003 – present
PAST BOARD MEMBERSHIPS
- Community Health Charities of Maryland
- University of Baltimore Merrick School of Business Advisory Board, Public Relations Committee Chair
PROFESSIONAL ASSOCIATION MEMBERSHIPS
- Public Relations Society of America
- Maryland Society of Healthcare Strategy and Market Development
- Baltimore Public Relations Council
BUSINESS ASSOCIATION MEMBERSHIPS
- Reisterstown-Owings Mills-Glyndon Chamber of Commerce
President, 1998 – 1999
President-elect, 1997 – 1998
First Vice President, 1996 – 1997
Board Member, 1992 – 1995
- Pikesville Chamber of Commerce
- National Association of Women Business Owners—Maryland Chapter
Board Member, 1985 – 1995
Bonnie has spoken to numerous professional organizations both regionally and nationally on public relations and marketing issues. She also attends professional seminars on a regular basis to stay current on developments in the field.
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