FOR IMMEDIATE RELEASE
June 26, 2008

Bonnie Heneson Communications Wins Marketing Award

Owings Mills, Md.— Bonnie Heneson Communications, a full-service marketing communications agency, won a Gold Aster Award for its creative services in connection with Bon Secours Health System's "ConnectCare" marketing campaign.

The award competition recognizes the nation's most talented healthcare marketing professionals for outstanding excellence in advertising. Winning entries are judged by a diverse panel of experts and will be published in Marketing Healthcare Today magazine.

BHC, the agency of record for Bon Secours Health System, collaboratively worked with Bon Secours' marketing department to create the communications component of "ConnectCare," a $150 million, five-year project that redesigned the way Bon Secours delivers patient care. BHC developed the "ConnectCare" identity and Dalmatian mascot to anchor the brand, and circulated messaging using signage, print collateral and video to generate excitement among its critical audiences about the "ConnectCare" initiative and the company's overall commitment to clinical excellence and world-class health care.

Bon Secours Health System, headquartered in Marriottsville, Md., is a $2.4 billion not-for-profit Catholic health system that owns, manages, or joint ventures 18 acute-care hospitals, one psychiatric hospital, five nursing care facilities, five assisted living facilities, and several home care and hospice programs. Bon Secours more than 16,000 caregivers help people in 10 communities in seven states, primarily on the East Coast.

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Bonnie Heneson Communications (BHC) is a full-service marketing communications agency with offices in Owings Mills and Columbia, Md. Launched in 1990 by firm president and founder Bonnie K. Heneson, BHC specializes in advertising, marketing, publications, special events, public relations, Web communications and graphic design services, primarily for health care, educational, religious and service-oriented clients.

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