FOR IMMEDIATE RELEASE
April 29, 2009

BHC Wins Gold Hermes Award for Monarch Academy Launch

Owings Mills/Columbia, Md.— Bonnie Heneson Communications, a full-service marketing communications agency, recently received a gold Hermes Creative Award for the integrated marketing campaign developed for Monarch Academy Public Charter School in Glen Burnie, Md. The Hermes Creative Awards is an international awards competition for creative professionals administered and judged by the Association of Marketing and Communication Professionals.

"Receiving this gold Hermes award is rewarding both for us as a creative firm and for our clients," said Bonnie Heneson, president of BHC. "We saw the campaign's true strength as the school exceeded projected class enrollment numbers by an average of 97 percent."

The campaign aimed to encourage Anne Arundel County, Md., parents of children going into kindergarten, first and fifth grades to apply for admission to Monarch Academy. To brand the new school, BHC developed stationery; business cards; a Web site; informational brochure; parent/guardian fliers; and an admission packet that included a fact sheet, frequently asked questions about the school, and an admission form. In addition, BHC developed display materials, a direct mail card and a four-page newsletter; created and placed print advertising; and executed a public relations campaign to help garner media coverage, including features on the new principal.

More than 3,700 entries worldwide were submitted to the 2009 Hermes Creative Awards competition, which evaluates the concept, writing and design of traditional materials and programs, and emerging technologies.

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Bonnie Heneson Communications (BHC) is a full-service marketing communications agency with offices in Owings Mills and Columbia, Md. Launched in 1990 by firm president and founder Bonnie K. Heneson, BHC specializes in advertising, marketing, publications, special events, public relations, Web communications and graphic design services, primarily for health care, educational, religious and service-oriented clients.

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