MEET the BHC TEAM

Emma Day

Senior Account Executive
Social Media Strategist

Amanda Heilig

Senior Graphic Designer

Morgan Hall-Burden

Social Media Coordinator

Bonnie Heneson, Founder

Bonnie K. Heneson, founder of Bonnie Heneson Communications, has over 40 years of experience working with a full spectrum of businesses and organizations throughout the Baltimore-Washington corridor as well as select national and international organizations.

She earned a Bachelor of Arts in psychology from Goucher College in Towson, Md.

Areas of Expertise

Developing and implementing marketing communications plans
Content creation for publications, press releases, feature stories, direct mail, print and interactive advertising; radio/TV spots, slide shows and videos
Advertising to include print, radio and television as well outdoor and online; media buying and planning
Special event and seminar coordination; fundraising/development
In-depth knowledge of the health care and education industries

Some of Bonnie’s Honors and Awards

PRSA Lifetime Achievement Award
Daily Record’s Maryland’s Top 100 Women–1997, 2001, 2004 (Inducted into Circle of Excellence)
Top 100 MBE Award–2014, 2009
Daily Record’s Icon Honors Award Winner 2017

Current Board Memberships

Executive Alliance
Jewish Museum of Maryland

Previous Board Memberships and Leadership Roles

Girl Scouts of Central Maryland
The Children’s Guild
University of Baltimore Merrick School of Business
Towson University’s College of Business and Economics Advisory Board
Community Health Charities of Maryland
Professional/Business Association Memberships
Reisterstown-Owings Mills-Glyndon Chamber of Commerce

Andrew Aldrich, Vice President

Andrew Aldrich joined BHC in 2008 and has a proven track record for earning media coverage to raise awareness and further strengthen the brand and reputation of BHC’s clients. He brings more than a decade of experience writing for the media, businesses and nonprofit organizations as well as creating and implementing comprehensive, award-winning media communications campaigns.

As a media relations expert, Andrew prepares client announcements for the media and identifies and pitches story ideas, which can appear on the front page of newspapers or highlighted on the evening news. Andrew builds relationships with members of the media, leads media relations strategy, supports crisis communications and provides media training for clients. In 2020, Andrew was promoted to vice president of the agency and plays a hands-on role in managing agency operations with President and CEO Kyri Jacobs.

Andrew joined BHC as an account executive, where he handled copywriting, collateral development, project management and client relations. Prior to joining BHC, Andrew served in the public information office of county government and wrote for a community newspaper. He earned a bachelor’s degree in communication from Grove City College.

Current Board Memberships

Baltimore Public Relations Council Board Member, 2010–present Secretary, present

Professional Association Memberships

Baltimore Public Relations Council
Public Relations Society of America, Maryland Chapter
Leadership Howard County – Leadership Essentials Graduate, 2011

Emma Day, Senior Account Executive and Social Media Strategist

Emma Day manages BHC’s client accounts and specializes in social media strategy and management, website development, digital marketing and content creation. She joined BHC in 2017 as a social media account executive.

Previously, she worked as the communications and program coordinator for the nonprofit ORANS and its parent company, Baltimore Mediation, where she managed both companies’ websites and social media. She also maintained the companies’ blogs, regularly writing articles and creating content.

Emma earned a Bachelor of Arts in English with a concentration in creative writing and a minor in sociology from Goucher College in 2015.

Yenneca Ketzis, Senior Account Executive

Yenneca Ketzis joined BHC in 2016 and is a highly skilled marketing professional with more than 20 years of communications experience. Her expertise includes web and print content creation, project management, branding, campaign development, information design, graphic design and event planning. She is versed in a range of communications solutions and technologies.

Prior to joining BHC, Yenneca directed community affairs for Waterside Plaza in New York City. She created newsletters, ad campaigns and social media content and produced a range of special events. Previously, she directed marketing and public relations for Stepping Out Dance Studios in New York City.

Yenneca graduated with a Bachelor of Arts degree in public relations and mass communications from the University of South Carolina-Columbia.

Kyri Jacobs, President and CEO

Kyri L. Jacobs joined BHC in 1992 and has spent nearly 30 years as a communications, public relations, advertising, media and marketing professional. She has provided counsel and led major campaigns for many of BHC’s largest clients throughout Maryland. As owner of the agency, she is integral in the company, successfully managing agency operations for the past 20 years.

Prior to joining BHC, Kyri worked for the Pennsylvania-based Ohio Valley General Hospital. She earned a Bachelor of Arts in English writing from the University of Pittsburgh.

Areas of Expertise

Spearheading research-driven marketing campaigns that garner results
Managing strategic development and implementation of award-winning concepts and ad campaigns
Leading marketing, public relations and event-planning efforts for major fundraising and capital campaigns
Conducting brand evaluation and leading rebranding tactics

Previous Board Memberships

Howard County Police Foundation, Board Chair 2016-2020; Board Member 2012-2023
Leadership Howard County, Board Chair 2014-2016
Careerscope
HopeWorks (Domestic Violence Center)
Executive Women’s Network/Women’s Leadership Alliance
HC DrugFree, Board Chair
Health Alliance
Maryland Society for Healthcare Strategy and Market Development, President 2004-2006

Professional/Business Association Memberships

Leadership Howard County, class of 2009
Howard County Chamber of Commerce

Awards

Daily Record Maryland’s Top 100 Women, 2009, 2011, 2013 (Inducted into the Circle of Excellence)
Howard County Chamber of Commerce Volunteer of the Year, 2013

Kim Miller, Executive Assistant

An avid volunteer, Kim has been a Service Unit Manager for Girl Scouts, Vice President for the Mt. Hebron Viking Backers, chaired several fundraisers and was a founding member of the Women In Tech club at Howard Community College. The variety of roles Kim has held provided her the expertise needed to join BHC and support our staff and various clients’ needs.

Prior to joining BHC, Kim managed an all-women’s gym in Catonsville, was an Inside Sales Representative for the European territory of a document and x-ray scanner manufacturer, and worked in accounting for several years. Kim graduated with honors from Howard Community College with a degree in Web Development.

Amanda Heilig, Senior Graphic Designer

Amanda has been a part of the BHC team since 2010. In her role, Amanda manages the development, execution and print production of numerous client design projects. She has worked on print and editorial collateral, branding, websites and digital advertisements that illustrate both her creativity and knowledge of our clients and their target audiences.

Amanda earned a Bachelor of Science degree in visual communication design and a minor in marketing from Stevenson University.

SOLUTIONS FOR CHANGING NEEDS

MEET the BHC TEAM

Kyri Jacobs

Andrew Aldrich

Yenneca Ketzis

Emma Day

Amanda Heilig

Morgan Hall-Burden

Bonnie Heneson